Reaching Couples in their InBox
by Tim Walker
Want to reach couples in real life? For many, that means hanging out in their inbox.
It’s where they get the notice that a bill is due.
Or that they need to bring $20 for the latest thing/event at school. (Why is it always $20—and so often?)
But what if you put something fun in their inbox? No, we’re not talking about all those “cute” emails your grandmother forwards everyone. But what if you put something in their email inbox that helped couples connect, laugh, dream, or just escape?
Every month, a new “issue” of MarriedPeople Monthly is available to subscribers either through a weblink or downloadable HTML files that can be loaded into an email management system like MailChimp or Constant Contact.
MP Monthly is also mobile-friendly. Couples can easily read the content together in a shared moment at a coffee shop, doctor’s office, or during dance or baseball practice.
But like other MarriedPeople resources, how/when/what you use is up to you. And also like our other resources, our MarriedPeople partners are taking the content and doing some awesome things.
Here are some of the ways just a few of our MP partner churches are showing their genius with MarriedPeople Monthlly:
“We utilize MailChimp and our list for the MP Monthly is specific to anyone that has attended any of our MP events. We’ve also created a FB group for our married folks in the church and community that people can request to be added to the list.” —Chris Fedorcek from City Light Church
“We post one part of the monthly on our church Facebook page every Monday and have our servant team share it. #MarriedPeopleMonday We have also had each person on our servant team email the content directly to a group of couples they pray for each month. It builds a sweet connection and mentor potential.” —Josh Fortney from Pathway Church
Stephanie Porter from Eagle Rock Baptist Church used MP Monthly in a unique way. She breaks up the content into four different pieces, and sends it out each week branded as MP Weekly. Stephanie can help prompt couples to stay connected every week.
Couples are busy and many are on the go constantly. MP Monthly is something that many of them can take with them, and it gives them a way to use technology to reconnect.
Smart leaders like Chris, Josh, and Stephanie are finding ways to reach of their communities where they are. We think you’re really smart, too! You know the couples in your church better than us, and how to reach them in their everyday lives. So what do you think is the best way for you to use MP Monthly to reach them?
Post your ideas below.